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Web site marketing
When you've got your brand new website up and running just waiting for masses of potential customers to visit your site will not work. You need a web site marketing strategy.
Whenever you communicate with your customers whether by letter email include your web site address. Even include it on invoices.
You web site marketing strategy should also include your web site address in all advertising and brochures.
A key element of web site marketing is site optimisation. Make sure each page has one or two key phrases These should be inseted in to the pages as key words and preferably included in the page titles as well. Do not leave your pages untitled. It may be worth getting your pages professionally optimised.
You may also like to consider using Pay Per Click. This is search engine advertising where you pay for your key word based advertising to appear. The most popular option is Google Adwords